Marc Newson ontwierp onlangs nog ‘The Sub’ voor Heineken, ditmaal heeft hij voor een ander aandachtsgebied gekozen. De Beretta 486 is het resultaat uit een samenwerking tussen hem en het eeuwenoude (1526) Beretta. Highsnobiety.com interviewde de markante designer. Hieronder een deel van het interview:

How did the partnership start?

I was introduced socially to Franco Beretta and his wife Umberta, who is a serious art and design aficionado. She knew my work and had mentioned to Franco that I could be a collaborator in a project with Beretta at some point. We hit it off and eventually I was asked if I would design a new side-by-side.

What was the biggest challenge for you as a designer?

To respect the DNA of the product typology while creating an innovative and modern design.

What were the biggest differences compared to the other projects you work on?

My approach to every project is actually always the same. It is all design for me – the only difference ever is one of scale. Of course, the research part is particularly interesting and diverse. What I love about my job is the opportunity I get to acquire knowledge about the different processes, technologies and materials utilized in various industries. It has been fascinating to visit Beretta, a company which has its roots in the Italian Renaissance and to observe its standards of excellence.

Do you shoot? Have you tried this gun?

I have only been on a few shoots, as a guest, in the UK and no, I have not tried this gun as yet.

Lees het volledige interview op Highsnobiety.com

Tags: Baretta, Marc Newson