Surfwear merk O’Neill viert in haar nieuwste campagne haar heritage door altijd boven de standaard producten te leveren. “Unreasonable.” “Our company was founded by bringing the very best product into the market,” aldus CEO Willem Haitink, “From inventing the first wetsuit to the creation of the first surf shop and board leash, we have a storied history of delivering product to consumers and world-class athletes that exceeds all expectations.”  In de campagne worden de highlights van O’Neill uitgelicht en viert het merk haar jeugdigheid.

De campagne wordt begeleidt door de muziek van alt-rock band AWOLNATION. “Surfing and music go hand in hand. They are instinctual, rhythmic, happy, sad, heavy, soft, disappointing, rewarding, humbling, devastating and glorious on any given day,” zegt Aaron Bruno, lead singer of AWOLNATION. “Only a surfer can understand the true spiritual soul cleansing of a barrel. Whenever we are out on the road, playing shows in front of thousands of people, I can’t help but sometimes wonder what tubes I may be missing back home.”

Tags: O'Neill, snowboarding, Surfing