Tom Ford herhaalt het trucje dat hij in Londen al eerder uithaalde. Hij koos ervoor om zijn show tijdens de London Fashion Week te cancellen en doet datzelfde met zijn presentatie die stond geboekt voor de New York Fashion Week aankomende lente. Ford:
“In a world that has become increasingly immediate, the current way of showing a collection four months before it is available to consumers is an antiquated idea and one that no longer makes sense. We have been living with a fashion calendar and system that is from another era.
Our customers today want a collection that is immediately available. Fashion shows and the traditional fashion calendar, as we know them, no longer work in the way that they once did,” he added. “We spend an enormous amount of money and energy to stage an event that creates excitement too far in advance of when the collection is available to the consumer. Showing the collection as it arrives in stores will remedy this, and allow the excitement that is created by a show or event to drive sales and satisfy our customers’ increasing desire to have their clothes as they are ready to wear them.”
Burberry heeft volgens de geruchten een soortgelijk plan… een veranderende structuur gaande?
Check ook:
– Zwitsers juweeltje: Frédérique Constant Slimline Automatic Heart Beat
– Topman Spring/Summer 2016