Studio C102 is verantwoordelijk voor het design van 1Rebel, een nieuwe luxury gym boetiek in Londen die is geinspireerd op het ontwerp van oude bioscopen. De gym wil dat de bezoekers zich voelen alsof ze een avondje uit zijn.

“Theatre inspirations can be found everywhere from the bike studios to the changing rooms,” aldus de designers van Studio C102. “Marquee-style glowing stencil signs illuminate the entrances to the two studios, called “Ride” and “Reshape. The studios themselves mimic the design of blackbox theatres, with walls of black timber fibre acoustic insulation panels and floors of recycled black rubber. A podium sits at the front of the rows of stationary bicycles, where the workout instructor presides over her audience, projections glowing on the wall behind her. Sometimes, a live band joins in at the podium. And in the changing rooms, 1950s barbers’ chairs sit in front of Hollywood-style vanity mirrors. Emphasis on vanity.”

“We’re revolutionising London’s fitness industry,” aldus 1Rebel. “With centrally located, no-contract ‘pay-as-you-train’ boutiques, we’re ditching the tired model and building destinations, not just gyms. Highly intense fitness sessions against a backdrop of live entertainment. Bespoke playlists curated and mixed by internationally acclaimed DJs. Engineered layouts that inspire and motivate.”

Zo wordt sporten een hele belevenis…maar is het effectief on the long term?

Tags: Rebel1, Vrije tijd, workout